We often associate full and smooth cheeks with a youthful appearance. Loss of facial volume in the cheeks is a cosmetic concern that can arise as a result of sun damage, the natural aging process or rapid weight loss.
When the cheeks lose their fullness, it can cause a sunken or hollow look that can add years to our appearance.
Natural aging, sun damage and weight loss affect the foundations of skin firmness and dimension. Specifically, collagen reserves, fat and muscle tissues become depleted, shrunken and recessed, leading to a loss of volume in the cheeks.